The New Indian Express, the southern wing of the once-mighty, united Indian Express family of Ramnath Goenka, is being revamped and relaunched from Friday, 11 April 2008, with a set of spunky graffiti.
# Balls to boredom, balls to gasbags
# Don’t give me bullshit, I get enough on TV
# Dear Mr Editor, stop ur preaching
# Dear newspaper, grow up. I have
# I hate left-ism, right-ism, extreme-ism and especially brain-deadism
But can attitude alone carry the day in a market teeming with old ladies, middle-aged aunties, and new kids all built on the same premise, same promise?