This promotional advertisement—showing the top half of a woman with a ten-pence coin covering each of her breasts—released by Rupert Murdoch‘s Sun newspaper has been ruled as not offensive or pornographic by the Advertising Standards Authority (ASA) in Britain.
Objections related to women being portrayed as sexual objects, the ads appearing on buses where children could view them, and also that the image was pornographic.
But the ASA ruled that the Ten Pence Bikinis ad, “whilst distasteful to some, was not overtly sexual in nature and the amount of flesh revealed was no different to that in a bikini ad and could not reasonably be argued to be pornographic or likely to cause serious or widespread offence.”
Photograph: courtesy The Independent, London
Also view: The most offensive ads of 2007
Philip Meyer says the last newspaper will be printed, packed, sold, (and hopefully) bought, read, crumpled and thrown in the first quarter of the year of the lord 2043. That’s 35 years from now, but The Capital Times of Madison, Wisconsin, has acted before that eventuality could take place.
The six-days-a-week newspaper has ceased ink-and-paper publication and become a 24x7x365 fullfledged 21st century internet operation since Monday, writes Roy Greenslade.
“That’s the spirit. That’s the future. That’s how it is going to be. Not everywhere at once. Not right away in every American city. Not next week in any British city. And, looking at the situation here in Australia, not in the next decade here. It’s all about the realisation that the screen is edging aside ink-on-paper journalism.”
Photograph: Staffers hold aloft the last edition of the paper (courtesy Capital Times)
Read the full article: Wisconsin ‘paper’ shows the way
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