Archive for June 19th, 2008

15 great ideas (or 15 trite ideas) for newspapers

19 June 2008

Lee Abrams, the chief innovation officer of the Tribune newspapers in the United States, has a blog in which he lists the 15 ways to grow newspapers:

1) Compartmentalise: If grocery stores were organized like newspapers, you’d wear out your shoes looking for vegetables, as carrots would be in aisle 6, tomatoes in aisle 8, etc…

2) Don’t assume: If you have “a reporter who spent 4 years in Baghdad. Dodging bullets… the paper should have photos of the reporter with Iraqi kids… writing diaries. Don’t assume the reader knows.”

3) Be intelligent, not intellectual: Smart, not elite.

4) Brag about what you do: If you do an exclusive, tel the world. Not sensational, but a little swagger.

5) Liberate the designers: They are the ones that will package the information into greater engagement. Eye power.

5 (b) Liberate the photographers

7) Be consistent: Compelling writing, great graphics, every page, every day.

14) Make it easy: Newspapers have a habit of making things so hard to read absorb and engage in.

Read the full story: 15 points that will grow newspapers

Howard Owens: 15 trite ideas

Also read: 20 ways to kill a newspaper

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