Daily Archives: 10 August 2008

Before the newspaper war, the hoarding war

Bangalore is the blazing new battle ground for English language newspapers. With The Times of India having displaced market leader Deccan Herald some years ago, every new entrant views the No. 2 slot to capture a slice of the City’s Rs 700 crore advertising pie.

Deccan Chronicle, which launched towards the end of May 2008, is already claiming an ABC (Audit Bureau of Circulations) certificate for over of 1,06,000 copies during a 36-day period in the January-July cycle, just as ToI has taken up hoardings claiming to have crossed the 400,000 mark.

Enter DNA, which wants to be No.2 the day it launches, come what may.

Photograph: Karnataka Photo News

Also read: Outdoor is in its DNA