The Shirdi Sai Baba may miraculously open his left eye and left eye only, mind you, just as the Neilsen meters start whirring. The mullahs may spew out hate 24×7 with spit and polish. The 9 pm women may all be vampish shrews with Botox vials in their hip pockets. And aging heroes may fish out live pomfrets from the bras of teenaged actresses who have barely started missing their school periods.
The Orwellian ministry of information and broadcasting can somehow live with the stench of obscurantism, superstition, hatred, sexist stereotype, etc, dished out to the masses on television and in the movies. What they can’t stand is sex—or anything that may make it seem like a remotely pleasurable experience.
“We have found that the advertisement of Axe ‘Dark Temptation’ deodorant is indecent, vulgar and repulsive,” the I&B ministry has stated a communique to Advertising Standards Council of India.
Admittedly the Axe commercials are designed to be deliberately provocative, much as the old Benetton ads used to be. But who are we kidding about their impact on impressionable young minds when they are exposed to far worse and far more objectionable?
For the record, Priyaranjan Dasmunsi‘s ministry has banned AXN channel for airing a show called ‘World’s Sexiest Advertisements‘ and FTV for a show called ‘Midnight Hot‘. More specifically, the (official) moral police have had their eyes transfixed on underwear advertisements proscribing the television commercials of at least three brands in recent times.
Whoever it was who said “Whenever I hear the word culture, I reach for my gun“, never typed “banned commercials” in the search window on YouTube.
Read the full story: Government brands Axe ad ‘indecent’
Also view: If sanitary pads are OK, why not…