Daily Archives: 2 April 2009

In a downturn, second mag launch in two days


India has a new weekly on the stands from today.

Open, the much-awaited news and features magazine from the corporate house, RPG Enterprises, has launched with an opinion poll in Pakistan (which says 90% will join the army if there is an Indo-Pak war) as the cover story.

Designed by Itu Chaudhuri Design, the 74-page magazine is edited by Sandipan Deb, and hopes to give long-form journalism some much-needed bandwidth.

Deb’s introductory letter to readers reads:

“We hope you will find [Open] inviting, liberal, without biases, inclusive and eager to engage….

“We hope to be a weekly offering on your life and times. We hope to inform, engage, stimulate and entertain in an intelligent fashion. But isn’t this what almost all magazines set out to do? Yes, there may be nothing new in what we want to do, but we think we will be distinctive in how we do so, in these strange and complex times we live in….

“We won’t repeat the news you have already watched on TV, read in the papers and on the net. We don’t want to be a purely India-centric magazine. We will be quirky. We will often be opinionated. We will not shirk from admitting mistakes. And we will not be a magazine that mostly men find interesting. Ever.”

Read more about Open here: RPG to launch Open on April 3

Visit the website: www.openthemagazine.com

Publish your own magazine: Magcloud