“Don’t magazines, newspapers have anything to claim?” is a story on “sans serif” in response to television channels constantly claiming to be one-up over the rest either in their ratings or predictions.
Well, The Week, the weekly newsmagazine published by the Malayala Manorama group, has responded in a Freudian sort of way with this full-page ad designed by Mudra advertising in its latest issue.
Change your outlook. There is a new No.2.
“With more readers on its side, THE WEEK is the new No.2 GIEM. So if your brand is looking for the opinion leaders, it’s about time you changed your outlook.”
Source: TGI India 2008