‘If the reader is second to advertiser, you’ve lost’

15 September 2009

At the Toronto international film festival, documentary film maker Michael Moore drops some pearls on the state of newspapers:

“In Europe, Japan and other countries, for many—most—of their newspapers, the primary source of funding is circulation, advertising second. In our country [the United States] advertising is the primary source of funding, circulation second.

“Any time you say the people who read your paper are secondary to the business community, you have lost and eventually you are not going to survive. In Europe, they know that in order to keep circulation up, they have to put out a damn good newspaper, something that people read, and they better not cut too many reporters because people are not going to read.”

Also read: How not to ask the right questions (an ongoing series)

Michael Moore takes on CNN (and Sanjay Gupta)

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