Daily Archives: 11 March 2010

GOOGLE: Experiment. Experiment. Experiment

Stop cribbing, start innovating, Google economist-in-chief Hal Varian‘s advice to newspapers.
Varian arrives at some stunning conclusions: 1) Newspaper ad revenue is where was it ws in 1982 in inflation-adjusted dollars. 2) The medium with the largest increase in ad revenue since 1995 is cable TV, not the itnernet. 3) Online readership is only 3% of total readership in terms of time or pageviews. 4) Online revenue is only 5% of total newspaper revenue. 5) Time spent per online newspaper is a bit more than one minute per day, compared to 25 minutes per day for offline reading.

The barbs that resulted in a Rs 500 crore lawsuit

Udayan Mukherjee of CNBC-TV18 letting fly at rival channel “No. 4”, in other words Bloomberg, on the latter’s claims of its showing on budget day.

Bloomberg has now sued the CNBC-TV18 managing editor, but not his employers CNBC TV18, for a round figure of Rs 500 crore.

Mukherjee’s lawyers, clearly aurally challenged,  deny any “direct or indirect” reference to Bloomberg by their client.

Also read: Business journalism or business of journalism?