James Fallows, an instrument-rated pilot, onetime software programme designer, and a 25-year magazine veteran, has a important article in the June issue of The Atlantic Monthly on the efforts being made by Google™ to fix the news business after having played a stellar role in breaking it.
Google’s logic: we are all in it together. If news organisations producing great journalism wither away, the search engine will no longer have interesting stuff to link to.
In other words, Google’s initiative is part commercial, part civic.
Fallows talks to Google engineers and strategists and of the half-a-dozen people quoted in the article are three people of Indian origin: Krishna Bharat, the Bangalorean who founded Google News; Neal Mohan, who is in charge of working with publishers to develop online display ads; and Nikesh Arora, president of its global sales operations.
And to check whether Google’s efforts are beginning to pay off, Fallows troops down to The Washington Post and meets the company’s chief digital officer—Vijay Ravindran.
Read the full article: How to save the news