Daily Archives: 3 September 2010

The Times of India and the Commonwealth Games

PRITAM SENGUPTA writes from Delhi: The year of the lord 2010 has seen the The Times of India in uber-aggressive mode.

The nation’s largest English daily that rarely ever wants to “afflict the comfortable” despite its size, reach, reputation, resources and influence, has pulled out all stops in exposing the murky IPL dealings of Lalit Modi, Union minister Sharad Pawar and his MP-daughter Supriya Sule, and their NCP partyman Praful Patel.

In all those four IPL-related stories, Times provided blanket coverage and then let matters rest after a while. But if there is one story on which it has been relentless in the last couple of months, it is its attack on the Commonwealth Games (CWG)—and Pawar’s former factotum, Suresh Kalmadi.

Day after day, Times has employed reporters, editors, columnists, authors, even commissioned industrialists, to rip the games and the chairman of its organising committee apart, with the kind of first-rate journalism that ToI has condemned to play second fiddle over the last decade.

A cursory count shows that between 1 August and 2 September 2010, The Times of India (Delhi market) has published no less than 107 negative headlines on the Commonwealth Games (sample them here) with the author Chetan Bhagat just short of advocating a boycott of the CWG on the pages of The Sunday Times of India.

Given how rarely ToI wants to rock the boat, the question that is naturally being asked in Delhi and Bombay is, why. What’s behind the Times‘ new-found aggro?

Legitimate journalism, is of course the easiest explanation for ToI‘s proactivism. The fact that the CWG is in a mess—inflated bills, corrupt deals, leaky stadiums, incomplete facilities, etc—is beyond doubt, and Suresh Kalmadi’s own culpability in this (and other) dubious deals is also beyond question.

After all, if politicians like Mani Shankar Aiyar can ask searching questions on the CWG, why shouldn’t a newspaper?

Yet, it is unnatural for a “feel-good” newspaper like The Times of India, whose advertised credo is to wake up the reader with a good feeling in his head, to rub in the bad news in the all-important Delhi market, day in and day out. Moreover, bigger scams involving more important people have been allowed to rest.

So, what gives?

There are no answers, just whispers.

But for over a fortnight now, journalists have been hissing about a four-page document that reportedly suggests that the Times‘ interest in the story may be more than just journalistic.

Now, it is up on Flickr.

The first page of it is a signed November 2009 letter from a director of Times of India group (C.R. Srinivasan) on a ToI letterhead to Suresh Kalmadi, outlining the “costumer connect initiatives” the group proposes to undertake.

“Kindly let us know of your decision to grant ‘official newspaper’ status to The Times of India at your earliest convenience,” concludes Srinivasan’s letter.

The second page is a signed note from Times Group general manager Gautam Sen to the additional director-general, communications, of the CWG organising committee, presenting a “comprehensive print proposal” (for Times of India, Navbharat Times, Maharashtra Times, Mirror and Sandhya Times) along with a rate-card.

For 2-page reports on five key milestone days (carrying a half-page ad of CWG at DAVP (department of audio visual publicity) rates and a half-page ad at commercial days); for six one-page reports (where in 65% of the page will have edit and 35% will be paid-for); and 12 full pages of advertorial at DAVP rates, Times proposes a Rs 12.19 crore package.

For a claimed combined nationwide circulation of 51.84 lakh copies for the five dailies, the breakdown is Rs 4.61 crore + Rs 3.31 crore + Rs 4.27 crore = Rs 12.19 crore.

The last-two pages doing the rounds—an unsigned note from a bureaucrat to a senior bureaucrat or to Kalmadi himself, explaining the fineprint of the proposed Times package—leave little to the imagination.

In summary, the ToI proposal has the following benefits:

# OC [organising committee] in totality pays for 16.6 pages and in return gets the leverage for 28 pages.

# It [ToI group] has the potential to form opinions of the public at large. It is also expected that with the influence that the ‘Response’ department has over editorial, the OC can get neutral and positive coverage from now to the Games.

# We can consider and extended and beneficial deals with ToI‘s other propoerties viz, TV, radio, internet, etc, including Economic Times (all editions) may be requested of ToI.

While on the face of it, the sum of Rs 12.19 crore may seem large, the benefits offered on a national basis are considerable and the proposal should be considered favourably.

Obviously, these notes and letters do not represent the full story and there is nothing—repeat, nothing—in them to suggest that the Times‘ coverage of CWG and Kalmadi has a connection with this and/or other correspondence.

But judging from the CWG coverage so far, it is fair to assume that ToI did not get the “official newspaper” status. (The buzz is that Hindustan Times has received that status with a lower than Rs 12.19 crore bid. At what terms HT secured the ‘My Delhi, My Games’ tag is not known, but Delhi’s two biggest English dailies do not come out smelling of roses.)

Judging from the hyper-ballistic coverage of CWG and Kalmadi on Times Now, it is also reasonably safe to assume that the plan to extend the deal to Times‘ other properties came to nought. (CNN-IBN swung the baton rights’ deal, unlike Times Now and the other aggrieved bidder, NDTV.)

Nevertheless, at a time when other Indian media specialities like “medianet, paid news” and “private treaties” have become the flavour of the season, the four-page ToI-CWG note lays bare the alarming interplay between editorial and advertising in Indian media houses like never before.

The two-page note appended to the Times‘ managers’ notes also shows how advertisers are confident of buying “neutral and positive coverage” if they can throw a few crores.

Conversely, the bottomline is clear: if an advertiser doesn’t play along, there is hell in store.


107 headlines from ToI on Commonwealth Games

Pride of the nation? No, shame of the nation.

The following is a list of the 107 “negative” headlines on the Commonwealth Games that have greeted readers of The Times of India (Delhi market) from August 1 to September 2, 2010:

•    Now, two top cyclists fall victim to dengue
•    Dengue threat right at Games Village doorstep
•    Missed deadlines hits security, lock down of sites not possible
•    Only one week for full security drill at venues
•    The lyrics are ridiculous; 6 months and 5 crore in making, A.R.Rahman’s track for games not exactly Waka Waka or Maa Tujhe Salaam, people say
•    TOI poll – Delhiites say life disrupted, India’s image hit
•    City govt. erred in diverting SC fund for Games : PC
•    Tourists show little interest in Delhi Games
•    Dengue will peak around Games : MCD
•    CWG venues won’t be ready even if PM mops the floor : Modi
•    Whose boycott? It won’t make any difference if you skip the CWG : Jug Suraiya
•    Miffed Rathore pulls out of CWG trials
•    Vijender unhappy, Akhil OK with boxing selection trials
•    Shooters brace for the worst
•    Shivaji Stadium may not make it to games
•    Work finished in haste, rubble on roads and faulty bikes irk cyclists
•    Cutting it fine : Sheila now sets Sept 15 as deadline
•    Balloon show under cloud
•    Rain Gods unhappy, jokes CM
•    Leaky stadia : Architects say roof designs were altered
•    Venue thrown off track as earth sinks in after rain
•    City gripped by digging frenzy
•    Green cost of infrastructure projects : 40,000 trees
•    OC won’t pay docs for Games duty, says they are serving nation
•    Pvt. sponsors will make up for PSU pullout : Kalmadi
•    CWG misses yet another deadline : ticket sales
•    Rs.28,000 cr Games expense sounds like wrong priority (Azim Premji)
•    Big guns may miss CWG bus
•    Top athletes skip drug test, may make it to games
•    Drivers for ambulances till missing
•    Payment row delay work at Games
•    Now DDA under scanner over CWG pools
•    Swimming pool may not get certification from top body
•    Cops : Only 14 days for security rehearsals
•    Hospitals told to buy ‘costly’ Games medical equipment
•    UK firm charged over six times for CWG over lays
•    Catering delay : OC passes buck to IRCTC
•    Archery venue wide off the mark
•    Fennell & Hooper pushed through dodgy SMAM deal.
•    Games ambulances in need of emergency care
•    Oz legend Dawn Fracer calls for boycott at Delhi
•    Deshmukh puts Rs 300 cr. funding on hold over corruption charge
•    Nimbus pulls out of sponsor liaison bid
•    Delayed DDA projects may again miss deadlines
•    London splurge & sleaze exposed by OC official
•    Venue delays hit volunteer training program
•    No open tenders floated for big balloon
•    Latest goof-up costs Rs.1.3 cr
•    Dengue danger at games venues & hospitals
•    Patriot games (Edit) : Jug Suraiya
•    05 CWG panel never came into being
•    Eye on Games business, city sees spurt in trafficking of minor girls
•    AM films did not have director when OC accepted its bid
•    After merchandise, catering may be the next casualty
•    City roads still dug up, MCD gets the jitters
•    50 days to go : Can this mess be cleared in time for the games?
•    Roped in for games duty doctors get ill treatment
•    Merchandise – selling firm pulls out
•    Dug up & delayed, CP down in dumps
•    CWG projects : panel asks govt. to explain cost overruns
•    Cong core group grapples to find way out of mess
•    BJP seeks PM reply, no one else will do
•    Kalmadi, Fennell under ED scanner
•    No time to waste; Govt. must take charge at the games (Edit)
•    Key investors in top CWG supplier have fictitious village address
•    Games flats home to mosquitoes
•     Desperate measures : Delhi hotel may slash their rates
•    Deadline passes, no sign of CWG caterer
•    Power shortage grounds T3s domestic operations
•    Kalmadi cleared payment for AM deal which he had ‘never heard of’
•    Queen ‘not aware’ of CWG controversy
•    Now, Games tickets miss deadline, buyers angry
•    Getting to the bottom of CWG scandal, Shobha De.
•    Kalmadi’s OC had hand in all big Games buys
•    CWG controversy brings LS to a halt
•    OC omitted brands used for Olympics in recommendation
•    Pots bought for crores banned from stadia
•    Despite denials, heads star to roll – OC treasurer quits; 2 officials removed, SMAM deal scrapped
•    OC tweaked tender to keep small player out
•    OC’s free ad time demand spooking sponsors?
•    Kalmadi’s Darbari flaunted Rajiv link
•    All in the family? OC treasure’s son heads firm laying games tennis turf
•    NTPC too threatens to pull out funding
•    Early birds will find trailing venues
•    After railways, NTPC says no donation if any agency gets cut
•    OC says no hiring, will buy treadmills
•    Foul play (Edit)
•    Common stealth Games (Edit)
•    We shouldn’t have hosted CWG 2010, says Baichung
•    Rlys threatens to pull out as sponsor.
•    Suppliers hire treadmills for Rs.1.00 lakh, lease them to games for Rs.10.00 lakh
•    Delhi ignored repeated advice : Ex CVC chief
•    Catering deadline extended again
•    SC funds diversion causes uproar in RS
•    60 days …. 30 headaches
•    ED smells a rat, probes 2 more foreign payouts.
•    Out of sync agencies slowed games work
•    Officials prove CM wrong, take a dig at deadline
•    Row is political says Australia’s CWG chief.
•    Engineers say they can’t finish VK games flats
•    Delay in printing manuals affects training of volunteers
•    Net ball venue has flaws : Oz manager returned home with ‘Major Concerns’
•    Weightlifting venue opens with dripping roof, seepage in walls
•    The heavens opened up, still in denial on games
•    Forewarned govt. still in denial on games
•    The ultimate games of also-rans (M.J. Akbar)
•    Work at swimming stadium is shoddy, says FINA vice president.

Image: courtesy The Times of India