An Aroon Purie tribute worthy of emulation

24 September 2010

Farewell speeches and circulars in Indian media houses—where good HR practises are somewhere between 18th and 19th century—are usually grim, graceless, god-awful affairs.

The moment the exit sign lights up over an employee’s head, the good times are over: bosses suddenly bare their fangs, colleagues start hissing amongst themselves, and management chamchas slither around suspiciously.

Take a bow, Aroon Purie.

The India Today bossman has penned a touching farewell note for his Bombay bulwark, Mohini Bhullar (in picture), whose exit from the group was announced on Wednesday vide an email.

Below is the full text of Purie’s syanora laden with grace, goodness, gratitude—and civility—something that pumped-up managers and accountants would do well to ctrl-x and ctrl-v.

***

“Please join me in making this announcement very special.

“Because, it’s about a very special person.

“Because, it’s perhaps the most important and emotional formal announcements I have ever made in my life, and one I thought I would never make. It’s about someone who stood by my side for nearly a lifetime, and helped me steer the company from its inception to the enviable position it occupies today. It’s about someone who’s an integral part of the India Today group – and my professional life.

“Mohini has decided to move on from the India Today group effective September 30, 2010, after a glorious innings spanning over 40 years. She came on board with our group company Thomson Press as part of the sales team and was the first to establish a beachhead sales office in Bombay for Thomson Press. When we entered publishing, this became the very critical ad sales office for LMI [Living Media India] which she headed. The rest, as they say, is history. What a journey it has been!

“Mohini’s unflinching zeal, conviction and never-say-die attitude are some of the personal traits that have made her an indispensable part of the company. I can say this without any hesitation that the success we enjoy today is primarily because of her contribution and her enormous dedication.

“There was one common thread that kept her going in her entire career with the India Today Group, be it as editor of Bombay magazine, as publishing director of ITMB, as marketing director of the entire company, or for that matter, as the executive director in charge of the events SBU. It was her indomitable will, energy and her total professionalism. She is revered as the ‘Mother Queen’ of Indian print media by advertisers, agencies and the media alike – a fitting tribute to her competence and accomplishments. She has handled all her diverse and challenging roles with her usual aplomb.

“Now at the golden age of 77, Mohini is still very young in every which way. She still takes early morning flights, climbs up 3 flights of stairs at our F14 office in Connaught Place, probably faster than most of us, parties till late, shares the latest jokes with the young trainees who work with her and even supervises the event set-up for the IT Conclave at 1 am! And I also know for sure that she responds to calls, emails and text messages within a few seconds. Truly amazing!

“When I was running Thomson Press, and we were trying to figure out how to create our own work for the press, we came up with the idea of creating our own children books. Not finding any willing authors, she and I even wrote children books. We had great fun together. That’s the way it has been ever since.

“She brought to India from the Thomson UK the rights (for free of course) to publish a medical journal called the Journal of Applied Medicine, and that small publication was our first foray into magazine publishing and a precursor to India Today and all that followed.

“Mohini has single-handedly helped to build the brand India Today, while leaving me and the founding edit team to concentrate on the various editorial challenges when we launched India Today in 1975. Thanks to her, I didn’t, and still don’t have to make a single sales call to any company or ad agency. She completely insulated the editorial team from the commercial pressures advertisers are prone to exerting and established the abiding cornerstone of the company of uncompromising editorial integrity.

“Mohini has inspired the key younger generation of leaders in the Group. Our CEO, Ashish Bagga, tells me that his first interview as management trainee was with Mohini in Bombay in 1983, at her office in Jolly Maker Chambers. Malcolm Mistry, publishing director, was Mohini’s understudy for over 6 years and was handpicked by her. Most of the advertising and media professionals in India have at some point in time worked or interacted with Mohini. She has represented the Company on the INS, ABC, NRS, ASCI, MRUC, AIM and many other premier industry bodies.

“But alas, I guess, all good things have to come to an end. Mohini has decided to move on and I on behalf of the entire 5000 employees of ITG, comprising TP, LMI, TVTN, IDIL, MT, ITAS, Bagit, HCI and all the ones that are currently being incubated, wish her an amazing and successful journey ahead. A journey full of good health, happiness, prosperity and satisfaction.

“It is my good fortune to have found a wonderful colleague like Mohini so early in my working life and I am filled with sadness that our ‘lucky shining star’ will be leaving us. But I know for sure that she will continue to cast her lucky charm on us and guide us to even better and happier times.

“We will all really miss Mohini. No words are sufficient to thank her for her contribution to the Group. We will continue to reap the benefits of that for the years to come.

“Please do join me in wishing Mohini the very best in all her future pursuits and to radiate happiness to all around her with her ever so charming smile and demeanor.”

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3 Responses to “An Aroon Purie tribute worthy of emulation”

  1. Nirav Says:

    Hey I thought these emails would be common. I work in advertising and most farewell mails are all this upbeat, nostalgic and gratuitous.

    Are you sure my company is an exception?

  2. Sai Kumar Says:

    Touching tribute. Aroon Purie may not be as ambitious or commercially successful as some of his media baron peers; but is in a different class as a person. Something to be said for the old way of doing things.

  3. Arun Katiyar Says:

    I had the good fortune to work with Mohini Bhullar for the better part of my life and I can say this with some degree of assurance: it is Mohini Bhullar’s singular loyalty and capability responsible for Aroon’s email. Of course, that Aroon remains unsurpassed as a gentleman in media is the other reason for such a wonderful acknowledgment of Mohini Bhullar’s contribution to the group. When I left India Today in 2000, Aroon wrote a brief note accepting my resignation. He could have said, “Noted. You can leave as per our agreement with three month’s notice.” But he didn’t. Instead, he wrote a note that I have preserved and occasionally re-read to remind myself of how aware we need to be about the role others play in our lives.


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