Why newspapers were offloaded from a plane

28 September 2010

An item in ‘Delhi Confidential‘, the Monday gossip column of The Indian Express, on the Volkswagen Vento “talking ad” run by The Hindu and The Times of India last week.

Facsimile: courtesy The Indian Express

Also read: ‘Talking ads’ in The Hindu and The Times of India

Three reasons why the ToI-Volkswagen ad won’t work

When an advertisement becomes the news

One Response to “Why newspapers were offloaded from a plane”

  1. Interesting comments. Out of the 22 lakh readers that the brand claims to have reached through the device, how many can actually buy a luxury sedan. I think one must credit the agency and that includes the media agency for aggressive selling. After all “thought leadership’ whatever that means can be a very seductive appeal!

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