Why Ratan Tata hired Niira Radia’s services

9 December 2010

In his open letter three days ago to Ratan Tata, the Rajya Sabha member with media interests, Rajeev Chandrasekhar, asked why a corporate house like the Tatas, “with its sterling character and reputation requires outside lobbyists to lobby on their behalf.”

In his open letter to Chandrasekhar, Tata provides the answer on the woman whose conversations with the bold-faced bylines have sent Indian journalism into a tizzy:

“Ten years ago, Tatas found themselves under attack in a media campaign to defame the ethics and value systems of the group which held it apart from others in India.

“The campaign was instituted and sustained through an unholy nexus between certain corporates and the media through selected journalists.

“As Tatas did not enjoy any such ‘captive connections’ in this environment, the Tata Group, had no option but to seek an external agency focused at projecting its point of view in the media and countering the misinformation and vested interest viewpoints which were being expressed.

Vaishnavi was commissioned for this purpose and has operated effectively since 2001. You yourself have interacted with Niira Radia on some occasions in the past and it is therefore amazing that you should now, after nearly nine years, seek to denounce Tatas’ appointment of Vaishnavi…. Vaishnavi is neither owned by the Tata Group nor is the Tata Group Vaishnavi’s only client.”

Read the full letter: From Ratan Tata. To Rajeev Chandrasekhar

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3 Responses to “Why Ratan Tata hired Niira Radia’s services”

  1. Sam Says:

    “This is of course in keeping with the current trend of attempted character assassination through widespread media publicity couched in pain and concern for upholding ethics and values.”

    So very true …!

  2. Sam Says:

    Didn’t know how to contact you guys, so leaving a note here:

    In case you missed, check out – http://www.guardian.co.uk/world/2010/dec/09/pakistani-newspaper-fake-leaks-india

    and

    http://cafepyala.blogspot.com/2010/12/leaking-away.html

    Guess the indian media isn’t the only one who fails to follow up on a ‘story’!

  3. Hosa Belaku Says:

    It is 100 per cent true that the Tata Group was blacked out by a section of the media.


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