Quietly, almost as if it doesn’t want anybody to notice, India’s oldest and largest business paper,The Economic Times, has undergone a redesign. On top is the front page of the launch issue of the paper in its new avatar (Monday, 14 February 2011) and below is the paper from exactly a week before.
The pagination of the paper from The Times of India stable, which turns 50 this year, remains more or less the same. There are no new pages or sections. In other words, old wine in slick new bottle is enough to ward off the design challenge posed by the Hindustan Times‘ business paper, Mint.
The key changes are in the colour of the masthead from blue to black; new headline fonts; a tighter body font taking it closer towards the body font of ToI; and plenty of icons and logos, even in headlines. Keen observers of design will notice subtle shades of inspiration from designs of The Guardian, The Observer and International Herald Tribune.
The top-secret redesign, which has been subtly introduced sans announcement, has reportedly been executed by Itu Chaudhuri Associates, which designed the original template for Open magazine and was behind some of India’s best book covers in the late 1990s, including Arundhati Roy‘s Booker Prize winning God of Small of Things.
Images: courtesy The Economic Times
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