After allowing itself to become the favourite whipping “old lady” of all and sundry, The Times of India group seems to have embarked on a drive to get honest.
Now, an upfront disclosure on the pages of its City supplements—Bombay Times, Delhi Times, Bangalore Times, etc—that they are what its critics have always accused it to be: a bunch of paid-for, deals-within-deals pages.
On January 1, the strapline below the masthead of the Bombay Times supplement read, “Entertainment and Advertising Feature”. On March 1, after the Sunday Times sting, it reads: “Advertorial, Entertainment Promotional Feature”. Go, figure.
Images: courtesy The Times of India
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