Dummy editions of The Sunday Standard, the weekly newspaper from the Madras-based New Indian Express group, have begun doing the rounds. The eight-page dummy printed on standard newsprint seems to suggest that the 21st century weekend paper will have a conventional, 1990s design.
Edited by former India Today editor Prabhu Chawla, the paper was originally slated to be launched on March 20, and is now rumoured to see the light of day in “early April“.
The Sunday Standard will compete with M.J. Akbar‘s Sunday Guardian, and the Crest edition of The Times of India for weekend readership. Former India Today executive editor, the cartoonist Ravi Shankar, is among the more familiar bylines in the dummy issue of The Sunday Standard.
The Sunday edition of the original Indian Express of Ramnath Goenka used to be sold under The Sunday Standard masthead, before the split in the family. The old title is being revived by the south-based Manoj Kumar Sonthalia to gain a foothold in Delhi in a manner that will circumvent the no-compete clause with the north and west-based Viveck Goenka.