The mention of TV news in India brings up the usual names among news aficionados—Times Now, NDTV 24×7 and NDTV India, Aaj Tak and Headlines Today, CNN-IBN and IBN Awaaz, et al.
But there is another player in the ring from India’s oldest satellite network. And Zee News, says its CEO Punit Goenka, is the only one among the lot making money.
In an interview in the 1 July 2011 issue of Campaign India, Goenka says:
“The news business is doing phenomenally well for Zee. We are the only news entity in the country that makes money. All other news entitites in this country are losing money as of today. From that perspective, that’s working well.
“We have to expand in the news genre in order to enter into the English language (news sphere). We have so far been focusing on Hindi and other regional markets which have done really well. Now we’ll be rolling out in the next two to three years into the English languages.”