Karnataka’s oldest English newspaper, Deccan Herald, has made a brave northwards foray with the launch of its New Delhi edition on 11 December 2011, 100 years after political power moved to the national capital from the east.
Vol 1, No 1 of the 63-year-old Bangalore daily arrived this morning in the usual quiet, understated manner in which The Printers (Mysore) Pvt Ltd conducts things: no carpet bombing of copies, no “roadblock” of hoardings, no massive pre-subscription drives.
“We are happy to start the Delhi edition of Deccan Herald today. It’s the seventh edition since we launched the newspaper in Bangalore in June, 1948. Our strength is the trust we have won from our readers—a trust built on credibility and our commitment to objectivity. We offer you comprehensive coverage of news without bias,” said a front-page note from the paper’s editor, K.N. Tilak Kumar.
The launch issue with a cover price of Rs 5 has a 20-page main edition and this being a Sunday, an 8-page weekend culture section titled Sunday Herald. During the week, DH will serve Delhi versions of its usual fare: a four-days-a-week city supplement titled Metrolife and a lifestyle supplement on Saturday titled Living.
Printed at the Indian Express press in Noida, DH‘s Delhi edition with four local pages gives the regional daily a more national profile, useful for reporters and newsmakers; and an additional publication centre that can be used to good effect on the advertisement tariff card.
But it also comes with massive challenges. The “Deccan” in the paper’s title has a distinctly south Indian feel; will it find resonance among readers in the North? Second, the New Delhi morning market is crowded with over a dozen newspapers with at least two more coming; can DH aspire for anything more than “organic growth”?
However, for sheer chutzpah, the timing of the Delhi launch takes some doing. Newspapers like The Telegraph have pondered coming to Delhi for at least 15 years but have not found the strength to do so. Also, DH (designed by Palmer Watson) comes at a time when the Indian newspaper industry is facing several existential issues.
But DH has established itself as a horse for the long race over six decades. The arrival, therefore, of a serious newspaper from a group which has no interests other than journalism, when the Indian media is being asked probing questions on its methods, motives and motivations, can only be good augury.
Also read: Coming soon, Deccan Herald from New Delhi