An ad? An edit? Advertorial? Edvertisement?

17 January 2012

The front page of The Sunday Times of India on January 15, with the anchor story at the bottom headlined”Get 110% out of your body with Functional Manual Therapy”.

Credited to “TNN” (Times News Network) and printed in the same body font as the rest of the paper, the article touts an “effective evaluation and treatment system that promotes optimum human performance by enhancing body mobility.”

It also mentinos where the therapy is available. At VARDAN, a wellness center in New Delhi, which is “an initiative of The Times Group in collaboration with The Institute of Physical Art (IPA), USA.”

An identical front-page article in The Economic Times on Monday, has led to a Wall Street Journal article. The article quotes Times CEO Ravi Dhariwal as saying that the VARDAN articl…

“is a news report, not an advt/advertorial. No money has been charged for it. We do cover our in-house activities/events/launches in a similar manner.”

Image: courtesy The Sunday Times of India

Read the full article: Is this a news story or an ad?

One Response to “An ad? An edit? Advertorial? Edvertisement?”

  1. Mahesh Vijapurkar Says:

    Both WSJ and sans serif have missed one thing. The newspaper carried an advertisement in the inside pages of VARDAN.


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