Daily Archives: 14 March 2012

Why ‘The Times of India’ does what it does

Back in the old days, the simple principle guiding newspaper front-page editors was, “If it bleeds, it leads.” Death, disease, despair was meat and drink.

No longer, under the gaze of brand managers.

Today, newspapers have to explain why they put news on page one, as the Delhi edition of The Times of India does today by way of explanation for the surfeit of rape and suicide stories.

Image: courtesy The Times of India