What your settop box says abour your newspaper

The perils of cross-media ownership are obvious and the Bombay daily DNA demonstrates it in ample measure today on its business pages.

The news-you-can-use story is ostensibly aimed at empowering TV viewers on the various options before them as the country’s four metros go digital from July 1. It lists the comparative advantages of Tata Sky, Airtel and Videocon D2H settop boxes.

But the “news” item carries what amounts to an advertisement for Dish TV, which costs the least, which allows unlimited recording, and which of course is owned by Subhash Chandra, who started DNA in collaboration with Dainik Bhaskar but is now said to be inching closer to taking complete charge.

Link via M.V.J. Kar

Also read: Good morning! Your paper is free of paid news!

1 Comment

  1. ann

    Firstly its not a “Bombay daily” its a national daily. The chart published by DNA is a straight comparative analysis of the set top boxes..the source of data is also given below..it could be a pure case of coincidence.

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