Daily Archives: 14 September 2012

Aaj Tak bites into a nice piece of Barfi

Historically, product-placement has usually meant a newspaper or magazine strategically placed in a movie shot to give the title some airtime. Or a TV star or studio artfully used as a prop.

In both cases, it is big media (movies) pushing smaller media (print or electronic).

With the new Ranbir Kapoor flick Barfi, product-placement comes full circle, with the film’s hero pushing the Hindi news channel Aaj Tak owned by the India Today group.


ToI, Narendra Modi & balls for Vivekananda yatra

Nothing is safe these days at the hands of the supersensitive—not even a simple headline.

The Times of India ran an innocuous page one anchor on Thursday of footballs for Gujarat chief minister Narendra Damodardas Modi‘s “Vivekananda yuva vikas yatra” being made in Jalandhar.

On Friday, the newspaper had to run this by way of an apology.

Image: courtesy The Times of India


Also read: The newspaper cartoon that offended Christians

Poonam Pandey, Sachin Tendulkar & The Telegraph

Newspaper cartoon that’s offending Israelis

sans serif” joins ToI in this sincere apology

Newspaper cartoon that’s offending Aussies

ToI apology that meets Katju‘s standards

The Times of India ‘apology’ on fixing report

Discreet inquiries by ToI after publication showed…