What to do when a rival hijacks your story

18 January 2013

oprah winfrey scan

How should a newspaper which has been pursuing a scandal for over a decade react when a rival journalist scoops a confessional interview with the personality at the centre of the story? Or looks likely to lob softball questions?

If you are Rupert Murdoch, you advice the interloper.

Oprah Winfrey‘s interview with cycling champ turned cheat Lance Armstrong, recorded on Monday, will air tonight on Discovery, and the channel has advertisements in Indian newspapers today announcing the show timings.

But in the run-up to the recording, the Chicago Tribune, the home-paper of the City where Oprah’s channel OWN is headquartered, The Sunday Times of London took out an advertisement, with 10 questions Oprah should ask.

The questions come from chief sports writer David Walsh who spent 13 years investigating allegations that Armstrong had taken performance enhancing drugs.

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