Under the rubric “Leading change for 175 years”, R.K. Laxman‘s iconic dhoti-clad Man from Matunga under goes a partial makeover, with one half wearing jeans and goggles.
On its website, ToI has launched a microsite and there is even a poll on the biggest news story of the last 175 years.
“The fact that this paper has grown from a single edition of a few thousand copies to some 50 editions with a circulation of close to five million — the largest in the world for any English newspaper by a long margin — speaks of its ability to divine the ever-changing mood of this chaotic, contradictory and creative superpower-in-waiting, which lives in many centuries all at once.
“Which big brand in India (and how many globally) can claim to have been around 175 years ago and grown the way The Times of India has? We are often asked, how do you do it?
“The secret, we believe, lies in being contemporary and relevant — the “Old Lady of Boribunder” remains young at heart, nimble on her feet, and razor-sharp up there. Incredibly proud though we are of our heritage, we don’t sail solely on it, but work continually to leave behind a legacy even more iconic than the one we’ve inherited.”