Serving warm, uplifting news first thing in the morning is an integral part of The Times of India‘s sunny credo, a point which comes up over and over in presentations made its managers, and on the pages of the paper.
Today, the paper serves it up by the bucketful with the story of N. Shiva Kumar, a newspaper vendor in Bangalore—the son of an illiterate mother and a truck driver—who has cracked CAT 2012 and is headed to the Indian institute of management, Calcutta, as a student.
“Shiva Kumar found an opportunity to be a vendor and started his own agency when in Class 10. “I’d learnt the tricks of the trade by then. My vendor had some 50 extra copies to sell and I took them from him. That’s how I started,” he said. The 50 copies have now grown to 500.
“After school, I would take my cycle and identify new buildings and residents. I would approach them for business and ensured the papers reached before 6am. I had my own targets for a month,” he explained his marketing tactics. He still delivers the paper along with four of his delivery boys.”
The story is the second lead in the Bangalore edition of TOI; it is the bottom anchor in Bombay and Delhi.
Read the full story: Newspaper boy walks into IIM
Image: courtesy The Times of India