The Hindu has unveiled a new hyper-local look in Bangalore with the tagline “Bringing Bangalore Back to You”.
Writes the paper’s editor Siddharth Varadarajan in a front-page note:
“Why you might ask. After all, Bangalore has known The Hindu for its credible, fearless and unfettered reportage. For never dumbing down. For vanguard journalism that brings the world to your doorstep. But Bangalore has evolved, and so have we. So we bring Bangalore back to you….
“We bring the city to you in a chic new design with a fresh clutch of content: sharp investigative stories and new columns in the main edition, and a crosses and mains neighbourhood view of your locality in Bangalore Local, our weekend special.”
For the record, The Times of India leads the Bangalore market, with Deccan Herald a distant number 2, followed by Bangalore Mirror. The Hindu, The New Indian Express, Deccan Chronicle and DNA are all jostling for the fourth to seventh places in India’s most crowded English newspaper market.