With the South-based New Indian Express group of Manoj Kumar Sonthalia entering the Delhi market with the Sunday Standard, the North-based Indian Express group of Viveck Goenka has returned the favour by entering the Bangalore market with the National Standard.
The 20-page daily, priced at Rs 4, has been launched on Independence Day with a near identical pagination as the main paper in Delhi, but with a strong component of national news, a key blank in the existing newspapers in Bangalore.
Writes Express editor-in-chief Shekhar Gupta in the launch issue of National Standard:
“We will work to translate the news—and noise—of New Delhi to help you understand how it affects life in the city…. As a newspaper, National Standard will strive to be as complete as Bangalore’s bisi bele baath, that delicious mix of rice, lentils and vegetables.”
After the split in the Indian Express group following Ramnath Goenka‘s demise in the mid-1990s, his adopted son Viveck Goenka got the Express editions in the North, West and East, and Financial Express, which had no geographical boundaries.
The southern editions went to Manoj Sonthalia, who relaunched the publications in the South and Orissa as The New Indian Express. (Manoj Sonthalia’s mother and Viveck Goenka’s mother are sisters.)
(Ramnath Goenka’s daughter-in-law Saroj Goenka (Goenka’s biological son B.D. Goenka had predeceased him), got the lion’s share of the group’s real estate, including the Express building on Bahadur Shah Zafar Marg and Express estate in Madras, on a portion of which she has built that city’s biggest mall, Express Avenue.)
The Manoj Sonthalia and Viveck Goenka groups had an agreement not to step on each other’s turfs, which was broken with the launch of Sunday Standard under Prabhu Chawla. The northern group took the matter to court but in vain.
For the record, The Times of India is the market leader in India’s most crowded English newspaper market, Bangalore, with a circulation said to be at least two times more than no.2 placed Deccan Herald .
The New Indian Express, The Hindu, Deccan Chronicle, DNA, are all also-rans. The National Standard is printed at the DNA‘s press in Bangalore.