“The national capital boasts a multitude of daily newspapers in different languages. On my part, I subscribe to seven dailies and one is delivered to me free of charge. This Wednesday, which happened to be a public holiday on account of Janmashtami, I perused all eight of these Delhi editions for their advertisement content — the main revenue source for the print media. Four of the eight were entirely dependent on display or tender advertisements of either the government (both Central and state) or public-sector enterprises.
“Only three of the eight dailies had a healthy contribution of private sector advertisements in addition to the ones issued by State bodies. The methodology of assessment may not be entirely scientific, but I think it indicates a growing distortion in the media: their over-dependence on subsidies from the State.
“Expressed more cynically it suggests that there is an increased willingness — perhaps involuntary and triggered by market conditions — to be more accommodative to the concerns of the government. And what is true for the print media is even more applicable to the electronic media, where news-gathering expenses are higher and the operating losses even more significant.”
Infographic: courtesy The Economic Times
Read the full article: A growing distortion