Do readers and viewers care for film reviews?

2 September 2013

How much do newspaper and magazine readers, internet surfers and television viewers, care for movie reviews? Do reviews help make up their minds on whether to watch a film or not? Do reviews affect box-office returns? Does a lower rating prompt filmmakers (and filmgoers) to take a higher road?

The weekend supplement of Business Standard newspaper has compiled a list of recent films and weighed their collections against the “stars” awarded by various reviewers. It proves, as the American stand-up George Carlin used to say, that you can never overestimate the intelligence of the general public.

“Have I re-thought a review because a film became a hit? No,” says Mayank Shekhar, formerly of Mumbai Mirror and Hindustan Times. “But I do consider the box office collection as a sort of public review. A review is just about 700-800 words as against the monstrous machinery of filmmaking and publicity on TV, radio spots, the web and hoardings.”

For the record, film reviews are a messy scene in India where newspaper and TV companies also have movie distribution and out of home advertising interests, which means reviewers and critics have their hands tied.

Image: courtesy Business Standard

Read the full story: Bad review? Who cares

Also read: Khalid Mohamed on TOI, DNA and the stars

‘B’ollywood journalism is about PR and pimping’

Has DNA got rid of a pesky film reviewer?

Adoor: There is hardly any good film criticism in India

The Times of India: one film, one review, three ratings

Singer accuses film critic of sexual assault

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