Do readers and viewers care for film reviews?

How much do newspaper and magazine readers, internet surfers and television viewers, care for movie reviews? Do reviews help make up their minds on whether to watch a film or not? Do reviews affect box-office returns? Does a lower rating prompt filmmakers (and filmgoers) to take a higher road?

The weekend supplement of Business Standard newspaper has compiled a list of recent films and weighed their collections against the “stars” awarded by various reviewers. It proves, as the American stand-up George Carlin used to say, that you can never overestimate the intelligence of the general public.

“Have I re-thought a review because a film became a hit? No,” says Mayank Shekhar, formerly of Mumbai Mirror and Hindustan Times. “But I do consider the box office collection as a sort of public review. A review is just about 700-800 words as against the monstrous machinery of filmmaking and publicity on TV, radio spots, the web and hoardings.”

For the record, film reviews are a messy scene in India where newspaper and TV companies also have movie distribution and out of home advertising interests, which means reviewers and critics have their hands tied.

Image: courtesy Business Standard

Read the full story: Bad review? Who cares

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Has DNA got rid of a pesky film reviewer?

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The Times of India: one film, one review, three ratings

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