Category Archives: Advertising

‘3 out of 4 women’s mags are bought by men’?

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On international women’s day, the newspapers are replete with advertisements and supplements marking the occasion.

Rajya Sabha TV, however, takes the cake with an advertisement (above) in most newspapers that shows the faces of all 42 women employees of the channel, from peon to boss, from reporters to editors (and guest co-ordinators).

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In the Indian Express, Prasar Bharati Corporation chief Mrinal Pande (a former editor of the now-defunct Hindi magazine Vama and the Hindi daily Hindustan), writes :

“When I was about to launch a Hindi monthly for women, men in charge of the marketing section in a major publishing house explained to me between much clearing of throats and sideways glances that it was fine if I insisted my magazine would not promote Miss India contests but that a good and saleable women’s magazine must not give women disturbing notions about self-worth, etc.

“What women actually want from their magazines, they said, was readable and brightly illustrated material on food, child rearing, knitting, stitching and some romantic fiction. They also confirmed that since over three-quarters of women’s magazines were bought by men (they had better access to the vending joints and liked to vet what the mothers and sisters read at home), the faces on the covers must be fair and female.

“A cover story on rape experienced by girls in middle-class families was bitterly criticised as being fictional. These barbaric things, madam, I was told, happen only in the jhuggi-jhopris, not among people like us.”

Read the full article: Myth of bra-burning feminists

Fabindia, The Times of India and Trishla Jain

Trishla Jain, the artist-daughter of Times of India bossman Samir Jain, has teamed up with the ethnic store Fabindia for “a limited-edition collection of furniture, furnishings, giftware, ceramics, inspired by the young painter’s art”, and TOI and the group‘s business paper, Economic Times, are leaving no stone unturned to let the world know.

On Monday, page 3 of the Delhi Times supplement carried a quarter-page story on the launch of the line; on Wednesday, ET carried a six-column story; and the events section of the city-specific “Advertorial, Entertainment Promotional Feature” are replete with announcements of Kaleidoscopic Eyes.

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The ET report notes helpfully:

William Bissell, managing director of Fabinida, chanced upon the work of Trishla Jain, 28, at a Delhi art gallery.

“I saw the exuberance and joyous spiritedness in her work which I thought was great fun and Trishla also wanted to make her work accessible to lots of people,” said Bissell, whose father John Bissell founded Fabindia in 1960.

“Jain, a Stanford University graduate and a self-taught artist who started painting at the age of seven, said she had always wanted to create everyday objects inspired by her art. “Fabindia has greatly expanded the technical and aesthetic possibilities of my art. These art objects give my work a utilitarian aspect as well as allow me to reach a larger public.”

Also read: Power of the press belongs to those who own one

The poll straws, they are a-blowin’ in DD News

To predict the meteorological weather, you have Mausam Bhavan. To predict the political weather, you have Doordarshan.

Before every general election, the government happily dips into the pockets of taxpayers and pumps in crores of rupees to revamp the supposedly “autonomous” broadcast behemoth.

And so it is in the year of the lord, 2013.

Under the new information and broadcasting minister Manish Tiwari, new appointments have been made to DD News, just as Ravi Shankar Prasad had in the NDA regime before the the 2004 elections. There are expensive advertisements in the newspapers announcing its shows; there is even a Twitter account.

Buy our paper, get a Harley-Davidson: Free!

It’s raining gifts in the Bengali newspaper wars. And gone is the age of free flasks, timepieces and tee-shirts to woo subscribers.

Ei Bela (the moment), the soon-to-be-launched tabloid from the Ananda Bazaar Patrika group (which also owns The Telegraph and ABP News) to counter The Times of India group’s morning broadsheet Ei Samay (Times Now), is rolling out Apple iPods, laptops, smartphones, iPod Touch, SUVs and—wait for it—Harley Davidson motorcycles.

Also read: Times, Telegraph and the Bengali paper wars

‘The exclusive Indian political news delicacy’

The Indian bureaucracy is a major journalistic niche, especially in Delhi where a number of magazines (Governance Now, Bureaucracy Today, etc) and websites (Gfiles, Whispers in the Corridor, etc) have sprouted to help readers navigate their way through the thickets of redtape.

A display ad for the website Sarkari Mirror appears in Mail Today.

It’s a mad, ad, mad, ad, mad world in Bombay

A full-page advertisement on the back page of the Bombay newspaper, DNA, hitting out at you-know-who:

From luring the brands with incentives to no-escape clauses in their advertising contracts, the industry is stooping to newer lows for gaining advertising revenue. However, at DNA, we still hold a torch to some old-fashioned traditional values. Our principles guide us.

# We have no qualms if you choose to advertise in other publications along with DNA.

# You are free to decide how much of your communication budget you want to spend with us.

# With whom do you want to advertise first is absolutely your call.

# There is no clause to lock-in ads with us for any particular duration of time.

# The ownership pattern of your company is exclusively your domain and is most sacrosanct to us. We are not going to barter the ad space in DNA for stakes in your company’s ownership.

Link via M.V.J. Kar

Also read: Good morning, your paper is free of paid news!

Are journalism’s best practices in your DNA?

“Only the weather section is not ‘sold’ these days!”