“Gentlemen do not engage in public brawl; if they have a grievance to air, they write to the London Times. That was the British code…. The Indian gentry, as could only be expected, inherited the code of the ruling nation…. For all of them, the British convention of unburdening one’s point of view in letters to newspaper editors became the accepted mode.
“A geographical distribution of the load of the letters that got written took place almost in the natural course. Gentlemen in the south — and occasionally ladies — would write to the stodgy Hindu owned by the Kasturi family. Those in the west wrote to The Times of India, managed by the Bennett Coleman group, which had already passed on to Indian hands.
“Letters from the northern region would crowd into the office of the Hindustan Times, owned by the Birlas and edited by the Mahatma’s son, Devdas Gandhi. For the East, the preferred destination was the Chowringhee Square address in Calcutta of the still-British-owned Statesman, slightly hoity-toity, but at least continuing to be jealous of the elegance of its language and grammar.
“The habitué of the writing-letters-to-the-editor club are miffed to no end by the steady plebeianization of the entire lot of what were once described as national newspapers; these look more and more tabloid with every day and have ceased to be ambassadors of daily tidings from all over the country and the world. The intellectual community, in particular, is disconcerted; it is, it feels, beneath its dignity to have its contributions besmirched by being printed next to pictures of damsels in G-strings and money-crazy cricketers caught red-handed for spot-fixing — those pearls of wisdom deserve a better receptacle for display. It is now increasingly turning to the Economic & Political Weekly. A weekly publication with its limited circulation is not quite the same thing. Even so, the EPW has at least the imprimatur of respectability; it is supposed to be the leading social science journal coming out of Asia; it is, some say, the Economist of the emerging countries.”
Read the full article: If the price is right
Also read: EPW journalist bags Appan Menon award