The second issue of the Crest edition of The Times of India is out today, and there are some small signs visible. The number of pages is down from 40 to 36, and there are some minor changes in the menu of the paper. On the left is this week’s menu, on the right is the first issue’s.
Also read: Old wine in a very old bottle is still old wine
Anant Rangaswami: A look at ToI’s Crest
After weeks and months of “will they, won’t they”, The Times of India has bucked the advertising downturn and announced the launch of its “premium” weekend paper just ahead of the festival season.
This announcement appears on the front page of the paper in Bombay and Delhi, suggesting that it is initially going to be published from these two metros alone.
The announcement gives no indication of the cover price (said to be higher than the main paper) and no announcement of the title (rumoured to be Crest).
Also read: The name is Gajwani. Satyan Suresh Gajwani.