PALINI R. SWAMY writes from Bangalore: The first clear indications of the shape of things to come at Kannada Prabha, the struggling Kannada daily of Manoj Kumar Sonthalia‘s New Indian Express group, have appeared on its imprintline today.
What, till yesterday, used to be an “Express Publications (Madurai) Ltd” publication (left) has overnight become a “Kannada Prabha Publications Limited” publication.
In recent weeks, media circles in Bangalore have been aflame with rumours that the former BPL Mobile scion and Rajya Sabha member Rajeev Chandrasekhar, who now owns the recently revamped 24×7 Kannada news channel Suvarna News, was eyeing Kannada Prabha.
Hiving off Kannada Prabha into a separate company with its own financials was an imperative, if not Sonthalia’s strategy to sell the paper in whole or part, or to attract strategic investments, without the baggage of the New Indian Express, which is also published by the same holding company.
Only yesterday, Kannada Prabha front-paged an opinion poll on the upcoming civic body elections in Bangalore, conducted in collaboration with Suvarna News.
Also read: Rajeev Chandrasekhar eyeing Kannada Prabha?