After the hype of the launch of the Tata Nano yesterday, the reality check today.
SHOBHA SARADA VISWANATHAN, in New Delhi, forwards a copy of an advertisement (above) taken out by Greenpeace in the Financial Times, London, and the International Herald Tribune, Paris, to draw the attention of the chairman of Ratan Tata, to the damage being caused to endangered Olive Ridley turtles by the Tatas’ construction of a port in Dhamra in Orissa’s Bhadrak district, in a joint venture with Larsen & Toubro.
Do Indian newspapers, which have all run full-page ads of the launch of the Nano today, have it in them to carry the Greenpeace advertisement? Will Indian TV channels run the YouTube film (below) that Greenpeace has put out? Will there be followups in newspapers, magazines and TV stations?
Or, in the wake of the Nano, is it a no-no because, well, the Tatas might sue or pull out the ads?
Below is the full text of the FT-IHT advertisement:
Dear Mr Ratan Tata
The Nano is the realisation of a dream you have dreamed along with millions of other Indians. While the Nano is certainly something you’d like to be remembered for, your port in Dhamra could undo all that the Tatas have stood for and built their reputation on.
For two years in a row, ever since dredging began in Dhamra, there has been no mass-nesting of endangered Olive Ridley turtles in the area. If they disappear, it will be forever. And that’s why Greenpeace believes that the port must stop now.
98% of your own customers polled recently also think the port should stop now. Over 100,000 customers have already emailed, called and faxed you, asking that the port should stop now. And over 200 respected scientists—25 of them from IUCN’s Marine Turtle Specialist Group—say the port must stop now. But construction continues day and night, threatening to bring an already endangered species closer to extinction.
Mr Tata, we call upon you to uphold the legacy that your company has built painstakingly over 100 years. Place the planet at par with profits, because there are some things that money just can’t buy back.
Also read: Tatas refuse to stop dredging
Join the Facebook group: Greenpeace India