New Delhi has a new Sunday paper, The Sunday Guardian, edited by the veteran editor, author and columnist M.J. Akbar. The 40-page weekly, priced at Rs 3, hit the stands on 31 January with the renowned lawyer Ram Jethmalani as chairman of the board of MJP Media Pvt Ltd.
This is the second weekend paper to be launched in recent weeks after the Crest edition of The Times of India, which is priced at Rs 6 and is published on Saturdays.
The 20-page main section of The Sunday Guardian has one page of city news, two pages of [covert] investigations, three pages of national news, one page of the week in review, a two-page picture essay, four pages of comment and analyses, two pages of business, one page of south Asia, one page of world news, and one page of offbeat news.
The masthead of the 20-page supplement, Guardian20, is larger than the main masthead. The design, layout and mix of both the main paper and the supplement remind the reader of The Asian Age, the paper Akbar launched after leaving The Telegraph; some of the typography and notches have shades of The Guardian, London.
“Delhi has never had a newspaper created specifially for Sunday,” claims the inaugural editorial, forgetting the existence of The Sunday Mail (which had Sunil Sethi, Coomi Kapoor, et al on the staff) and the Delhi edition of The Sunday Observer of Vinod Mehta more than 15 years ago.
“Creating a newspaper is tricky. The Indian reader is both savvy and demanding. As the tightrope walker says, balane is essential. Sunday is a day of repose and reflection, with time to delve into matters missed in the mad rush of the six working days. Our first rule was simple: a newspaper is news printed on apper. But the horizon of news cannot be limited to the familiar, and must stretch concerns of governance, social change, business to the exciting aesthetic of the unqiue visual and many-coloured kaleidoscope of life outside politics. Lesire is too precious to be downgraded into frivolous.”
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