Existing business papers are launching Hindi editions (Economic Times, Business Standard). Existing English dailies are launching business papers (Finance Chronicle from Deccan Chronicle). Hindi dailies are launching English papers (DNA from Dainik Bhaskar). New papers are selling their business sections as separate papers (DNA Money). Hindi dailies are planning Hindi business dailies (Dainik Jagran with Network 18). Foreign groups are planning Indian editions (Financial Times from Pearson, Forbes, Fortune).
It’s all happening in India. Reasons: the economic boom, growing literacy, a burgeoning market.
“The overall globalization, the growing interest in India, and the sheer size of the India market is driving the foreign media interest in India. This is no different from players from any other industry. What all the global publications are probably looking for is to get an increasing mind share of the large Indian middle class, which is becoming [more and more] global,” Ravi Bapna, a professor and executive director of the Centre for Information Technology and the Networked Economy at the Hyderabad-based Indian School of Business, tells Knowledge@Wharton.
Read the full story: Where Print still makes sense