On the day the Indian Express in New Delhi has exposed how the “paid news” rot runs deep in BJP-ruled Chhattisgarh, Rajeev Chandrasekhar‘s Asianet News Network (ANN) has announced steps “to restore confidence in media” and urged all other media companies to follow suit:
PRESS RELEASE: In the current backdrop of some cases and allegations of Paid News, extortion in some isolated media companies, the spotlight is on the Media brands and the professionals working in them.
Asianet News Network (ANN) believes that for the large part, the Indian media and the Indian journalist are worthy of the trust that is reposed in them by the millions of Indians that consume and trust the news from their favorite sources.
ANN already has a strong Code of Conduct and Ethics policy in place, which is an intrinsic part of the employment contract of every team member.
Nevertheless, recent incidents have turned the spotlight on the media’s conduct and values. So it’s necessary to do more to earn further the trust of Indian news consumers.
In this connection, ANN’s three news brands—Asianet News (Malayalam), Suvarna News 24×7 and Kannada Prabha—have today announced that they would add the following to its already robust ethics policy and editorial and newsroom guidelines:
a. Will disclose the ad sales and revenues during the months leading up to and during elections
b. Will disclose all ad sales and revenues accruing from political parties and politicians
c. Will ensure a mandatory disclosure of assets of senior editorial staff
Suresh Selvaraj, CEO, ANNPL said today “Our news brands Suvarna News, Asianet News and Kannada Prabha enjoy high credibility amongst our viewers and readers. Our leadership position in our markets is a direct consequence of the high trust in our news and in our team. These initiatives show that we will continue to do whatever it takes to increase the credibility and reach of our news coverage, investing further in not just infrastructure, technology and talent – but also in ethics and values.”
Illustration: courtesy C.R. Sasikumar/ The Indian Express
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